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Author Archives: d.marsden

As the second decade of the 21st century slowly comes to an end, it is becoming obvious that the future of marketing is online. The Internet has enabled businesses from a wide variety of industries to reach their clients faster and to establish a more personal connection with them through social media. Solicitors, like all…

Should Legal Practices in Focus on Social Media or Email Marketing?

As the second decade of the 21st century slowly comes to an end, it is becoming obvious that the future of marketing is online. The Internet has enabled businesses from a wide variety of industries to reach their clients faster and to establish a more personal connection with them through social media. Solicitors, like all…

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5 Ways for Law Practices to Build on Digital Marketing

‘Transformative’ isn’t a word used to typically describe the professional services industry. The same is even more apt when analysing the digital efforts emerging from the law sector. Below Craig Johnson at Kagool discusses the opportunities for digital marketing in the legal sphere. Often falling short of today’s fast-paced online world, law practices can be…

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Here’s How Law Firms Can Avoid Common Email Marketing Mistakes

Unfortunately, there are many mistakes you can make when it comes to emailing, and for a law firm, reputation is often key. Below Lawyer Monthly benefits from expert insight from Helen Cox, a highly-experienced, CIM-qualified (Chartered Institute of Marketing) marketing consultant with MCIM status. Helen delves into the key mistakes ot avoid, and steps you…

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New vs Old Marketing Methods for Law Firms

Thanks to digital communication, almost everything about standard marketing from merely a few years ago has  changed. The avenues for gaining and attaining clients have been widened, which could be beneficial for savvy businesses but also poses problems for businesses that have to focus on creating a completely new strategy. But what can law firms…

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